Friday, March 30, 2018

Wednesday, March 28, 2018

Tuesday, February 20, 2018

Why Using Video Can Improve Conversion on Your Website -

The visual appeals of an advertisement can have profound impact on your audiences’ thinking patternwhic is why you need a video production company . You may choose to show it in the form of a product description, promotion or information about the product related features. Most of the audiences using the mobile devices would like to watch the videos rather than reading through text. [ 937 more words ]
from MRC SEO Consulting

Saturday, February 17, 2018

Why You Need a GOOD Web Design in 2018 -

A good web design in 2018 represents the multiple aspects of interaction, engagement, retention, conversion, rating, optimization and ranking. All the other factors are based on these fundamental elements. User experience enhancement and search engine optimization are the two interrelated key elements which have to be given equal importance. Web Design 2018- User Experience Responsive Design: Web design compatibility for the mobile and PC users is the key element that can attract the visitors and convince them to browse through the pages meticulously. [ 914 more words ]
from MRC SEO Consulting

Friday, February 9, 2018

SEO Services - Calgary Alberta

Local SEO Strategies for SMBs


The local SEO strategies for SMBs should preferably be categorized into several steps based on the approach, target audiences, products and other demographic data from the specific local region. Hence, you need to focus on the market and audiences research. You can use social media tools from sites like Facebook to generate the data related to core audiences, custom audiences. You need to target the local audiences based on location, product preferences, buying patterns etc.
You may also need to export the data of existing customers into the social media Lookalike audience research. After following server steps in the guided research, you can get the detailed demographic data for a specific localized market. You can follow the similar approach to the other segments based on multiple criteria within the same region. Export all the data to a .CSV file and generate charts. Now, you have the clear picture of your target audiences.
Understanding the buying patterns of the competitors’ customers is another key point that can help you re-orient your local SEO strategies to reach more number of audiences.

Keyword and Content – Optimization Strategies

The Keywords you research should contain relevant meaning to your business, products and services. Categorization the keywords based on the specific product ranges and their utility for the end users can be effective in improving the search ranking.
·         NAP: The insertion of Name, Address and phone next to the keywords can provide valuable information to the searchers to find your location immediately. The search engines also find your web pages trustworthy and increase the page ranking to a considerable extent. When you add the content in blogs and social media pages, you can also add the hyperlink to your website.
·         Photos: The photos of your actual business location (avoid stock images from websites), with staffs, products and services can help you attract the attention of the audiences in a better way.  You need to follow the Google guidelines for the photo size, resolution and other quality aspects.  
·         Text: The text content needs to be relevant to your business, products and services.  Keep the writing style simple and understandable to the readers. Research in depth about the Google recommended guidelines and follow them accurately. Your creative ideas about the products and services can help retain the readers on the pages for a longer time. Technical and functional specifications in eh form of infographics can create better impressions on the readers. They can form good opinion and write positive reviews. You need to add customer testimonials for the entire range of products and services in every page. This technique is the magical formula that can attract more number of visitors to the reviews and feedback. It would be better if you can dedicate a page for the audiences’ feedback, reviews and comments in your website.  It will save you the time of having to update the testimonials regularly. Moreover this page can also help in increasing the ranking and rating of your website and products in the long run. The text and the image on your web pages should match with each other and relate to the audiences’ needs. Avoid too many technical jargons in the content as they can confuse the average readers. Of course, there could be circumstances wherein you may not be able to avoid such words. Make sure you have explained its meaning in simple English at some point on the page, which the readers can reach instantly. Writing the content bulleted format with side headers can help the readers understand the concept of your writing when they take a quick look. 

Directory Listing – Key to Local Presence

Introduction about your organization, products, services and the team can give an idea about the infrastructure, facilities, methods, products & services and other customer related aspects of your business. It can be from 50 to 60 words in length. Use points to write and avoid using too adjectives. The narration style should be simple description.
You can also add 50-character description of the business name, address, phones, email and other contact details, Keywords and photos etc. You may also add a link to your business website here. Getting the local citation for your business is very important. Google My Business (GMB) is one of the fastest growing and most popular sites. Here, you can get the best of citations that reach out to the maximum number of local population. You can use the mobile platform as a key campaigning location for your business. Facebook and LinkedIn also provide large scale exposure to the local audiences through citations. You can also find similar business sites that are specific to your products and services. They help you focus on the core audiences who may be interested in buying your products. You can also find other local directories and yellow pages which are accessed by the local population regularly. Consistency is the key which can bring more number of site visitors and

Mobile Apps – Service at Fingertips

Reaching out to your potential audiences through attractive mobile apps is one way of capturing their immediate attention. They can be informative, entertaining, gaming etc. But they need to be engaging and communicative. Add links to your web pages, blogs and other sites wherein you have launched your campaigns and marketing advertisements. They need to be at a location on the app interface which doesn’t distract the user attention from the main app. At the same time they should be constantly visible and accessible for click or touch. Encourage the users to share your apps with their contacts.

Lookalike Audiences – Best Bet for Business Betterment

You can get to know about new audiences by comparing their common characteristics and behavioral patterns (while buying products). You can export their contacts and profiles from the social media websites like LinkedIn into spreadsheets. Then use them in the other social media like Facebook, Twitter, Instagram, WhatsApp, Tumblr and others. They can help you reach out to the most potential local audiences.

Thursday, February 8, 2018

Match Your Local SEO to Your Business Type -

Local SEO Matching your local SEO Services to your business type can become a simple and streamlined process, if you could follow some of the guidelines from search engines like Google. The first step starts with the keyword research and content preparation. You need to search for the standard keywords and phrases that have least competition and searches per month. Then you need to group them with relevance to your business, products and service categories. [ 922 more words ]
from MRC SEO Consulting

Monday, February 5, 2018

Local Search Engine Optimization Tips for Small Business


Effective strategy for brand popularity and niche market creation are the key elements which make up the local SEO Services  benefits for the small businesses. The first parameter is the enhanced visibility to the local users on mobile and smart devices. The second aspect is to increase the brand popularity among the local audiences. Overcoming competition could be tricky, but the SEO service provider can find out the algorithms and content strategies for going beyond competition. The technology and tools can make a big difference to the ways in which the small businesses push the audience reach to the limits.

Top Tips for Local SEO

·         Domain Creation: If your business doesn’t have a domain, you need to create one that has your core business name on it.  For example, you may own a restaurant with multiple cuisines in Texas. You could name your domain as If you opt for multiple domain names point to the single website, you can choose the names appropriately.  
·         Website Development: Your SEO service provider can help you design and develop your website. You may start minimum number of pages and expand as your business grows. Keyword research and integration with the web pages content, Meta tags and images are vital. You need to display your business name, address and contact details in every page. Designing the sitemap and optimizing it can help increase the search engine rating from the start. Use genuine content and optimize your website with responsive design. Avoid over stuffing your web pages with keywords. If you wish to have them, you can insert them in the additional pages, blog links, and the social media links. Use the Google tools to submit your website for SEO evaluation.
·         Domain Security: Get the SSL certificate for your business domain/website once it is created. This simple step can help enhance the trust factors to a considerable extent.
·         Directory Listing: Taking steps to list your business website in the local directory, yellow pages, and Google business directory can help boost your site visibility for the local searchers. Your SEO service provider could help you in this process. Enhance the scope of your content by including additional pages and keywords. Every keyword can have the local city name, district/province/country name attached to it. Use the keyword planner from search engines like Google to get the right combinations for the local consumer markets. 
·          Social Connection: Connecting to the social media is perhaps one of the first tasks you need to undertake. Start with free pages creation and invite people to visit. You can also post articles and reviews about your website and products on the media sites. You can also create videos for YouTube and optimize the connection to your website, blogs and other social media links. In the first step you can post videos, without necessarily specifying your brand name. For example, your products may include sports shoes. Start posting about the product, its applications, design, protection, aesthetics, comfort, and other factors. Render high quality videos on YouTube. Provide a link at some visible point to your website. The video duration should be preferably for 1 to 2 minutes. Create a deep sense of curiosity and make your audiences to come back for more in the next episodes. At some point, you can introduce your brand name and connect directly to your website. Make sure your audiences leave their email-ID on the site, so you can follow up.   
·         Mobile Connection: Connecting to the mobile device users is a key element, which can enhance the visibility and popularity of your website and products. Start with YouTube links and proceed to blog links. Once the users show interest for more, you could get them registered to your website and offer free e-mails and newsletters.
·         User Connection: Get interactive with your users and invite reviews for your products, website and blog posts. Once you start listening to your audiences, they naturally show interest to interact with your website more often. This approach can help in increasing the inbound traffic.          
·         Link Building: Start building links with the authority websites related to your product domain. Getting inbound links to your website from their sites could be tough in the initial stages. But, you can do it with the help of high quality content that contains technical information. Start working on creating white hat blogs and connect them to your website. It is relatively simpler to popularize a non commercial blog in Google than a commercial one. Post only informational articles about your products and services. Integration of broad match keywords to the blogs can invite non commercial searchers to find the blogs and connect to them. Once the blog traffic increases, you can expect increase in the search engine ranking. At some point, you could inert the links to your website on these blogs. Before that you need to connect your audiences to your YouTube links.

Sustenance – Key to Business Growth

·         Consistent Updates: Update content regularly on all the links to your website, including the pages in your site. You can repeat some of the main keywords and phrases in all these links. This approach increases the probability of pushing the link up on the Search Engine Result Pages (SERP). You can also make the updates in the information posted on directories and yellow pages. Consistently research for new keywords and integrate them into your website on additional pages.
·         Continuous Optimization: Once you start treating your website just as another product, you can work consistently to optimize its features. You can do so by applying small changes to the web design, images, and videos. They obviously require new set of keywords and phrases. By making these changes, your website and its links can remain within the visibility of the search engine indexing and ranking tools.
·         E-mail Connectivity:  Keeping alive the connections to your existing customers and potential audiences through email can encourage them to visit your website, blogs and social media links. This step can help boost visitor traffic, and result in enhanced search engine ranking.